Bay of Plenty

The Bay of Plenty region covers the land between Waihi Beach on the northern regional boundary with the Coromandel, Waihau Bay of East Cape, and Rotorua inland.

Bay of Plenty Landscape View with Mt Maunganui in the distance

This region has fantastic unspoiled beaches distributed along 260km of coastline, a climate with the highest rate of sunshine hours annually in NZ, and fertile land for agriculture such as fruit growing.

These attributes contribute towards making the Bay of Plenty a popular place for New Zealanders to settle and tourists to visit. Three main urban centres are Tauranga, Whakatane, and Rotorua.

The Bay of Plenty was named so by Captain Cook in 1769 due to the plentiful resources and generous people he found there.

Bay of Plenty Climate

The Bay of Plenty experiences warm, humid summers and mild winters. The summer climate is mostly warm and humid at 22-26°C, and winters are mild with an average range of 9-16°C.


Bay of Plenty Surfing and Paragliding
Bay of Plenty Surfing

Bay of Plenty Paragliding

  • Kawerau
  • Opotiki
  • Rotorua
  • Western Bay of Plenty
  • Whakatane

Waikato Attractions and Activities

The Bay of Plenty offers all sorts of opportunities along its spectacular coastline for coastal sports such as swimming and surfing, sailing and boating, diving and fishing. Similarly there are a wide range of activities inland in the region including tramping and hiking, white water rafting, kayaking, skiing on snow and water, and hunting. There are plenty of short and long New Zealand bush and coastal walks to enjoy for all fitness levels, fantastic fly fishing opportunities, along with golf courses and wineries.

Tauranga and Rotorua are well known for their many events related to food and wine, music, arts and culture, and sporting events. The café and restaurant scenes, nightlife, and excellent shopping are thriving in both these towns and in the coastal Whakatane.

Te Wairoa Buried Village Rotorua
Bay of Plenty Buried Village Rotorua

A small sample...

Kaimai Mamaku Forest Park
Mitai Maori Village Rainbow Springs, Rotorua
Mt Maunganui, Tauranga
Rainbow Springs Nature Park Rotorua
Rotorua Thermal Areas
Te Wairoa Buried Village Rotorua, Rotorua
Wairere Falls
Waimangu Thermal Valley
White Island Tours, Whakatane
Giant Redwood Forest

Places in Bay of Plenty Region

Mt Maunganui
Murupara and Whirinaki Forest Park
Ohiwa Beach
Ohope Beach


Lake Okareka
Lake Rotoiti
Lake Tarawera
Lake Tikitapu (Blue Lake)
Paradise Valley
Rotorua City


Mt Maunganui
Tauranga Airport

Te Kaha
Te Puke
Waihau Bay
Waihi Beach
Whakaari - White Island

Bay of Plenty Location